A Cell
Product launches and range education, designed for the feed.
Skincare
Malaysia's creator-led marketing agency. We connect brands with the right creators, build content people care about, and run campaigns from first idea to final report.
Old Klang Road · Kuala Lumpur
Creator campaigns · content · live commerce · events
Over 100 clients and counting
Twelve pieces of client work: food, beauty, retail, automotive, pet care and product. Press play on any of them.
Shot and cut for paying clients












Everything here was planned, designed and posted by us. We handle their social every month.
Skincare, pet care, property and F&B
Product launches and range education, designed for the feed.
Skincare
Product content and pet-owner explainers, in Chinese and English.
Pet care
Explainer content for property owners weighing up short-term letting.
Airbnb hosting
A twelfth-anniversary campaign across their social.
Restaurant
Strategy, creators, content, live commerce and the offline build. You brief one team, not twenty freelancers.
Every engagement scoped and quoted to your brief
Creator scouting matched on audience fit, not follower count. Briefs, draft checking and posting schedules. The whole campaign, handled.
Monthly content planning, visual design, short video, posting and scheduling across your channels.
Brand films, editorial photography and vertical-first video, built with a clear point of view and made for the format people actually watch it in.
TikTok and Shopee livestreams with trained hosts, scripts, staging and real-time inventory sync.
Launches, activations and roadshows. This is the part of a campaign that gives people somewhere real to turn up, and gives your creators something worth filming.
We build and run niche channels from scratch, the same way we built our own four.
Working out what your brand actually sounds like before we make anything.
A full marketing plan across online and offline, with budget direction, so spend goes where it moves the needle.
Four niche TikTok verticals, built and operated in-house. It's how we learn what works before your budget is on the line.
Four verticals we run, plus four agency accounts
What those channels published





















Four moves, start to finish, with one point of contact for all of them.
Discovery
We dig into your brand, your market and your audience until we find the idea worth putting money behind.
Strategy
The concept and the content plan: channels, creators, formats and timing, scoped to your budget rather than to a package.
Launch
We create, coordinate and ship it: shoots, briefs, draft checks, posting schedules, live sessions and the offline build.
Impact
We optimise while it's running, then report on what happened, including the parts that didn't work.
Or the challenge, or the half-formed idea. Tell us roughly what you can spend and we'll tell you what's realistic. No off-the-shelf packages, no rate card.
WhatsApp, usually the fastest reply
New business
Office
Lot 10-4, Lrg 1/137C, Batu 5 off
Jalan Klang Lama, 58200 Kuala Lumpur